BEHAVIOR ANALYSIS OF CONSUMER COMPLAINT

An Empirical Study of Factors Related to Consumer Complaint Behavior

This paper focuses on factors related to consumer complaint behavior tendency in Internet. Current literatures from home and abroad focus on how to improve consumer’s satisfaction and loyalty, while there are still relatively few researches on consumer dissatisfaction and complaint behavior. Based on the analysis of consumer complaint behavior tendency in Internet, this paper discusses the fact...

Consumer behavior in rural areas of iran : an almost ideal demand system analysis

How Complaint Handling Procedures Influence Consumer Decisions to Shop Online?

When online shopping increases, the number of risks and complaints associated with online transactions will also rise. The importance of maintaining and improving Business-To-Consumer (B2C) e-business competitiveness by adequately addressing consumers’ complaints has been acknowledged. Yet the issue of how the complaint handling procedures are used to influence consumers’ decisions to shop onli...

Analysis of Influencing Factors of Taobao Consumer Behavior

With the rapid development of the Internet, more and more consumers choose to go shopping online. As Asia’s largest retail network, Taobao’s status should not be ignored. Firstly, this paper investigates Taobao consumer behavior, puts forward 20 variables that influence Taobao consumer behavior, and uses statistical methods of factor analysis, and then concludes 7 factors that influence Taobao ...

An Analysis of Consumer Values, Needs and Behavior

This study examines the relationship of consumer values, needs and behavior in order to efficiently and effectively position and target the market. The purpose is to identify those motivational factors and variables that influence the consumer to make the purchase decision and types of personal values, motives, emotions and moods directing them. The empirical research is based on a survey with ...